@newbelgium + #HuayhuashFilm #BestBeerEver

After Joey and Sam carried three beers through the Huayhuash to surprise me, we decided to pitch this #BestBeerEver campaign to New Belgium for our film promotion.

Joey Schusler and I developed this 3 day takeover that gained  4,760 likes from @newbelgium's (then) 38,300 followers. Joey and Sam carried three beers for the whole trip without my knowledge, and once we were back stateside we realized this was an excellent opportunity for New Belgium. We pitched the #BestBeerEver campaign to reinforce the bond between riding and rewards. Our copy was revised by New Belgium to match their specific tone.
Back to Top