@yeticycles + #HuayhuashFilm

#HuayhuashFilm takeover of the @yeticycles instagram account leading up to our April 2014 film premiere.

Working within the tone and voice of the Yeti Cycles brand, Joey Schusler and I captioned this series of images to feature the new 27.5" 575 and play up the intensity of the terrain. We sought to position this updated classic bike as an all around trail bike that has been tested on some of the biggest mountains in the Andes. The @yeticycles feed is full of action and these adventurous images fit right in. At the time, Yeti had 11,300 followers and our 7 photos received 7,600 likes.
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