I designed the identity, website and business cards during the founding of Human Design Studio with John Weiss and Matt Null. October 2013.
The mark was created through the use of cyan, magenta and yellow in transparent layers, and duplicated and reduced proportionately to create a sense of motion across the geometric shapes. Originally, the form had a hard diagonal edge on the left to be locked up with the domain name, beinghuman.is/. The right side was vertical, to be set left of Human Design. We began to subtract elements to bring out more human characteristics in the mark and evoke a personable feeling.
Back to Top