This bike launch for Pivot Cycles was centered around feeling the grit and effort behind the scenes of XC athletes. We designed the set around color contrast to advance the character's workout and recede the bike into obscurity. Taylor's visualizations act as a bridge to the outside, where Chloe is also seen putting in the pre-dawn work. 

Shot on RED V-Raptor and Komodo with vintage Canon FD glass. 

Prod/Dir: Cody Wethington (Pivot)
DP, Edit, Color: Thomas Woodson
Sound: Tory Powers
Stills, Lighting: Colton Jacobs
Talent: Taylor Lideen, Chloe Woodruff



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