How do you launch a line of jeans within a brand known for their active denim shorts? Ripton came to Ben Sturgulewski, Joey Schusler and myself to find seamless action edits within a world of denim. Waves of denim crash into surf waves that spray into powder turns that mirror the spines of freeride mountain biking. Are these jeans for sport? Probably not, but they're designed well enough that they might as well be.

Bike Segment: Joey Schusler, Thomas Woodson

Ski Segment: Ben Sturgulewski

Surf Segment: Kyle Buthman, Joey Schusler

Athletes, Tessa Timmons, Dylan Coburn

Edit: John Rodosky 

Sound Design: Keith White Audio

Color: Dylan Hageman